The ZED Certification envisages promotion of Zero Defect Zero Effect (ZED) practices amongst MSMEs so as to:

• Encourage and enable MSMEs for manufacturing of quality products using latest technology, tools & to constantly upgrade their processes for achievement of high quality and high productivity with the least effect on the environment
• Develop an Ecosystem for ZED Manufacturing in MSMEs, for enhancing competitiveness and enabling exports
• Promote adoption of ZED practices and recognising the efforts of successful MSMEs
• Encourage MSMEs to achieve higher ZED Certification levels through graded incentives
• Increase public awareness on demanding Zero Defect and Zero Effect products through the MSME Sustainable (ZED) Certification
• Identify areas to improve upon, thereby assisting the Government in policy decisions and investment prioritization